The National Football League’s Super Bowl
commercial touting its support of youth programs was the favorite ad among viewers surveyed by researcher Harris X. Titled
“Somebody,” the ad received a No. 1 score with its message of imparting self-esteem to children by urging them to recognize the value of their …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.