As spring rapidly approaches, many consumers anxiously await the return of another unofficial yearly event: Girl Scout Cookie Season. And this year Wendy’s is getting in on the cookies’ return with its own version commemorating the sweet treat.
Last week the burger chain announced its official licensing partnership with The Girl Scouts of the USA (GSUSA), resulting in the launch of the first Thin Mints Frosty. Available now for a limited time, the Thin Mints Frosty consists of either a Chocolate or Vanilla Frosty, which is then swirled and topped with a “minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints,” per the brand.
"By bringing together two iconic fan favorite flavors (Wendy’s Frosty and Girl Scout Thin Mint cookies) into a single spoonful, we're delivering an exclusive, one-of-a-kind Frosty experience to connect with our Wendy's fanbase and Girl Scout Cookie supporters alike," said Lindsay Radkoski, U.S. CMO for The Wendy's Company, in the announcement.
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From January through April, consumers across the country purchase upwards of 200 million boxes of Girl Scout cookies every year, with the ever-popular Thin Mints comprising 25% of total sales, according to the organization’s website.
Wendy’s has also signed on as a “national boothing partner of GSUSA,” meaning that over 4,200 Wendy's restaurants nationwide will allow local Girl Scouts to set up their booths and sell cookies within Wendy’s locations. Consumers can find the nearest participating Wendy's restaurant on the Girl Scout Cookie Finder.
Wendy Lou, GSUSA’s chief revenue officer, praised Wendy's franchisees for “giving our girls the opportunity to have cookie booths at their restaurants where they can put their entrepreneurial prowess to use.”
Beginning Feb. 24, Wendy’s takes Thin Mints virtual with the launch of “Thin Mints Frosty Adventure,” an in-app interactive game. Players can win daily food prizes as well as be entered into a sweepstakes for a the chance to win up to $10,000.