• by Fern Siegel , March 18, 2025

Jimmy John’s new creative campaign — “Lunch Like You Like It” — features writer-comedian Adam Pally as the brand’s new “Guy.” He aggressively saves people from a sub-par lunch — one toasted sandwich at a time.

The creative is by Anomaly LA.

This first round of three spots runs on TV, OTT, OLVY and paid social through summer. The ads are “Sad Sack,”“Lunch Promotion” and “B-Ball Dad.”

“With the launch of our new Toasted Sandwiches, we saw an opportunity to evolve the Jimmy John’s brand and bring more emotion to the sandwich category. "Lunch Like You Like It" does that. It’s fun, lighthearted, and makes Jimmy John’s the hero of lunchtime, saving people from sub-par meals,” Kate Carpenter, vice president, marketing at Jimmy John’s told Agency Daily.

“We’re also excited to introduce our new mnemonic — the bike bell and ‘Oh, that’s good’ tagline, which ties back to our delivery roots.”

Owned by Inspire Brands, Jimmy John's has more than 2,700 locations in 43 states.