Marketers Struggle To Achieve Real-Time Personalization, Despite Prioritization
- by Robert Williams , March 18, 2025
Personalized customer experiences remain a top priority for senior executives, yet real-time, one-to-one personalization is still an elusive goal for many organizations, according to new findings from Adobe Analytics.
The report reveals that 61% of senior executives view personalization as a key driver of engagement and growth. However, practitioners highlight …
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