Experiential marketing specialist DE-YAN has named advertising creative veteran Jason Kreher as its Chief Creative Officer. The role is new at the company. 

Kreher most recently served as a partner at Maximum Effort, the ad agency co-founded by actor/entrepreneur Ryan Reynolds and film producer/entrepreneur George Dewey. The duo reacquired the agency from CTV ad platform MNTN earlier this year. They had sold it to MNTN, which recently filed for an initial public offering, in 2021.  

Kreher is known for his award-winning work for Old Spice, KFC, Coca-Cola and other brands.  

Earlier he served at Widen + Kennedy and Accenture Song.  

Jovanovic founded DE-YAN in 2014 and earlier worked at several ad agencies including Ogilvy and Saatchi & Saatchi.  

Last November Shamrock Capital made an investment in DE-YAN. The details were not disclosed.