She will work across all accounts on the creative team, including Netflix, Disney, Paramount+ and Prime Video.

“Nicole's passion for entertaining creative and understanding of modern audiences make her uniquely suited to lead our creative team,” said Will Trowbridge, Saylor CEO. “With her at the helm of our creative crew, we’re set to produce best-in-class work that doesn’t just grab attention but makes a cultural impact.”

The appointment is part of a broader initiative to strengthen the 4-year-old agency's creative department.

Creative directors Dorian Stevenson, Dominique Vitali and Michael Meehan report to her.

“Audiences are evolving faster than ever, and the most impactful creative work meets them where they are, often anticipating where they’ll be in the next five minutes! I’m looking forward to mentoring this growing team that not only has the landscape mastered, but is passionate about building enduring connections through truly meaningful storytelling. Saylor has built something really special with its approach, and I can't wait to help push it even further,” Stetter told Agency Daily.

Stetter has 10+ years leading creative teams, including Little Dot Studios, BOND and WarnerMedia, overseeing social and digital creative for Peacock, Prime Video, Netflix and National Geographic.

She has also worked on campaigns for "Roma," "M3MGN" and "SNL."