• by Fern Siegel , April 2, 2025

Oat milk is big business.

In 2022-2023, it generated more than $189 million in the refrigerated oat milk category, according to Statista.

And Oatly, which claims to be the world's largest oat-milk company, wants to leverage its coffee expertise, bringing dairy-free creamer options to the public.

The brand rolled out a 30-second spot to rebrand its creamers as a classy experience, running on YouTube, Hulu, TikTok and Instagram.

The company's in-house team, Oatly Department of Mind Control, did the creative.

In addition, Oatly’s new creamer carton sides invite shoppers to visit Oatly’s I Read Oatly Cartons site or call 1-833-READPLZ to hear an actual Oatly employee’s high-school drama teacher read the carton’s details aloud.

Jellyfish handled media buying.