• by Fern Siegel , April 4, 2025

Brand strategy and design agency CBX has named Alexa DePasquale as senior strategy director.

Prior to joining CBX, DePasquale was director of strategy at Bullish, an early-stage venture fund and brand strategy firm, working on JPMorgan, Walmart and Anheuser-Busch.

“Alexa brings an incredibly rare blend of entrepreneurial energy and strategic depth,” said Evan Gettinger, principal at CBX. “Her background spans some of the world’s most innovative brands, and we’re thrilled for her to bring this experience and impact to our clients and our culture.”

Her agency work includes time at Grey as senior vice president, innovation, delivering services for GlaxoSmithKline, Canon, Jägermeister, and Nestlé.

DePasaqaule said CBX was "known for best-in-class work and long-standing relationships with some of the most beloved brands in the world. I’m excited to help bolster and grow the agency’s strategy capabilities and push what’s possible for our clients.”