• by Joe Mandese  @mp_joemandese, April 14, 2025

Horizon Media commerce unit Night Market has named Jason Colon executive vice president-commerce media.

He fills a void created when Senior Vice President-Commerce Media Mara Greenwald left in January to become senior vice president-retail media at IPG Mediabrands' Kinesso unit.

Colon joins from Publicis Groupe, where he was executive vice president-managing director of retail media, and previously held senior commerce media roles at Omnicom's OMD and Resolution Media units.

At Publicis, Colon developed and launched AI-powered retail media solutions across leading retail media networks and programmatic platforms and spearheaded strategic partnerships with key industry players including Amazon, Walmart, Skai, Pacvue, and The Trade Desk.