New York-based kyu collective has reorganized a group of its specialty agencies under the kyu Pulse banner and named Rick Greenberg to run it as CEO.   

Greenberg is Founder and CEO of ad agency Kepler, one of the agencies in the newly organized kyu Pulse unit.   

The new setup is designed to foster collaboration among the agencies in the group. In addition to Kepler they include creative agency Sid Lee, CRM specialists BIMM, data consultancy Napkyn, Digital Kitchen, youth culture marketing agency Yard, experiential agency C2 and design agency Haigo.   

Each company will retain its own identity and leadership structure within the network, reporting to Greenberg. kyu Pulse's network has locations in NYC, Los Angeles, Chicago, Philadelphia, Paris, London, Montreal, Toronto, Tokyo, Costa Rica, and Singapore, and other outposts in Asia and the Middle East. 

“This initiative is not just about efficiency — it's about enabling boundaryless innovation for the brands we serve,” stated Michael Birkin, CEO, kyu Collective, part of Tokyo-based holding company Hakuhodo DY Holdings. 

Kyu Pulse clients include Audi, Hasbro, HSBC, L'Oreal, and Warner Bros. 

The kyu Pulse group is underpinned by kyu's proprietary organizational operating system and marketing activation platform, kyu OS Teaming, which allows strategy leads to quickly search across the network's global offices to create teams across agencies based on required skills and client experience. 

The new group also uses the Kepler Intelligence Platform to shape digital strategies, from audience insights and planning to deployment and optimization.  

“We've created an agile, high-touch, insight-driven network designed to efficiently partner with modern marketers," stated Greenberg.