• by Steve Smith , Staff Writer @popeyesm, May 9, 2025

While healthy popcorn and snacks brand Lesser Evil launched almost two decades ago, it really burst from its organic shell and onto mainstream grocery shelves in just the last few years. Now at 40,000
stores, Lesser Evil has taken the same approach to growth that it does to popping corn - low and slow. As VP of Marketing Caitlin Mack tell us this week, the art and science of the product touches all
aspects of the company culture. Get ready to learn about the importance of "butterfly wings" on your handful of popcorn. You can listen to the entire podcast at this link.