• by Teresa Buyikian , Yesterday

One family entertainment chain is promoting its new “DOOH,” but it isn’t referring to pizza.

Chuck E. Cheese (CEC) has launched the CEC Media Network, which it touts as “one of the largest family-friendly, digital out-of-home (DOOH) networks in the United States.” The restaurants’ network spans more than 3,000 digital screens across more than 500 locations, encompassing all 210 Nielsen-rated DMAs.

Approximately 40 million customers visit CEC establishments annually, with each spending around one and a half to two hours per visit, resulting in delivering over 2 billion impressions in 2024, per the brand.

“We’re creating a new family-first media experience, one that blends safe, entertaining content for kids with parent-targeted messaging,” said Melissa McLeanas, vice president of global media, licensing and entertainment for CEC, in the announcement. “By partnering with fellow industry leaders, we’re bringing advertisers a premium opportunity to reach families through a dynamic, data-driven ecosystem built for scale, relevance, and brand safety.”

CEC Media Network will feature family-friendly content and CEC characters, large format video walls and television screens placed in each venue (powered by Panasonic ClearConnect media players), with dynamic ad inventory optimized for national, regional and hyper-local campaigns and programmatic advertising capabilities.

The network will expand beyond CEC venues as well to launch branded streaming network-on-demand apps and FAST channels, which “will be aimed at kids aged 3-8 and their co-viewing parents, placing Chuck E. Cheese content alongside top kids' channels like CoComelon, Blippi, and Ryan and Friends via platforms such as HappyKids,” per the company.

The launch of the CEC DOOH network follows Capex’s recent investment of $350 million in the brand, and is intended to “fuel brand innovation, drive new revenue streams, and future-proof the business,” per CEC.