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Shake Shack Welcomes Messy BBQ Season With Sauce-Proof Wearables


As BBQ season begins, so does the subsequent mess that often accompanies a heavy BBQ sauce-laden meal. Shake Shack diners have nothing to fear, though. Its summer BBQ menu comes with a side of disposable clothing to block any potential staining disasters.

Created in collaboration with creative agency Another Thing Coming, the brand is providing customers with free, sauce-proof, disposable tees and tanks. The paper garments are “inspired” by Shake Shack’s tray liners, with the familiar branded print. They are available through May while supplies last.

Shake Shack’s new BBQ Menu includes its own BBQ sauce recipes. The Smoky Classic BBQ Burger and Smoky Classic BBQ Chicken have the traditional smoky Shack BBQ sauce, but the new Carolina BBQ Burger and Carolina BBQ Chicken use a sweeter, Carolina-style sauce. Spicy Fries with Ranch, which are crinkle cut fries with a hot pepper blend of cayenne, garlic and paprika and served with a side of Shack Ranch, and Spicy Cheese Fries with Ranch, are also new to the menu.

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The brand sponsored a BBQ-themed Instagram giveaway, seen here, which awarded 20 winners with a pair of bottled BBQ sauces, one sauce-proof shirt and a $75 Shack gift card.

The Summer menu also includes new dessert items such as limited-time shakes, including the OREO Cookie Funnel Cake Shake, which contains funnel cake crunch with vanilla frozen custard, whipped cream and OREO Cookie crumbles;

Shake Shack is also commemorating National Burger Month this May (and National Burger Day on May 28) with multiple giveaways. For the entire month, diners will receive a free burger with any $10 or more purchase online or in-store with the code “BURGERMONTH.” A different burger will be awarded each week.

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