• by Barbie Romero , Yesterday

Industry leaders from Mattel, Hasbro, CMI Media Group, Zimmerman Advertising, Wisp, and Bristol Myers Squibb reveal the tactics they are using to merge both traditional and digital channels to ultimately reach their audiences. Don’t miss their insights—check it out!

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.