• by Teresa Buyikian , Yesterday

Following in the success of celebrity Munchie Meal collabs with Ice Cube and Snoop Dogg, Jack in the Box’s latest meal partnership goes beyond the drive-thru.

The QSR brand has partnered with musician and gamer T-Pain for the new The T-Pain Munchie Meal, available nationwide.

The meal, specifically designed for late-night munchies, contains: a choice of a Burg-R-Tater Melt or Chick-N-Tater Melt; one Jack’s taco; a medium Seasoned Curly Fries; a Stuffed Cookie, small drink and a collectible T-Pain car air freshener.

“From music to gaming to food, T-Pain brings something different to every experience,” said Ryan Ostrom, chief customer and digital officer at Jack in the Box in a release. “At Jack, we’ve built our brand around that same idea—offering unexpected flavor mashups and bold choices. This Munchie Meal brings it all together for the fans who want more after dark."

The new collab with T-Pain extends into the digital universe as well. Jack in the Box has added a new custom map to Jack’s CEO minigames on Fortnite, available here.

The new map, Jack Zone Wars, is “set” on T-Pain’s own oversized gamer’s desk, where players battle in terrain that includes monitors, soda cans and game controllers. The game “Power-ups” are all virtual items from the T-Pain Munchie Meal, such as a taco for health, a Stuffed Cookie for speed, and Curly Fries for a jump  bonus.

T-Pain will wrap up the promotion on June 26, when he will host a live-streamed Fortnite event directly from his own gaming studio. Fans will be able to virtually interact with T-Pain (and Jack) and compete with them in the game in real time.

The brand is promoting the collab with a social media campaign and with short videos such as the one seen here featuring T-Pain on Instagram, as well as additional online and social media promotions.