Stellantis, which has been a fairly
regular advertiser in the Super Bowl, has stated that it plans to stay on the sidelines of this year’s game, which is Feb. 8.
”The biggest American celebration
this year is the 250th anniversary of the United States, so, appropriately, it will serve as our big moment for 2026, in place of the Super Bowl," says Olivier Francois, global chief marketing
officer, Stellantis, in a statement.
Chrysler, Dodge, Jeep and Ram brands have all played unforgettable roles during the Big Game over the last 15 years, from "Imported From Detroit" and "Wisdom" to "Farmer" and
"Groundhog Day".
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“As the exclusive
automotive partner for A250, we will bring that same excitement, with, of course, an element or two of surprise, to our A250 campaign throughout the entire yearlong celebration,” Francois
says.
Last year marked a historic low of the automotive category and the Big Game, with Stellantis (Jeep, Ram) being the only automaker to participate, as Ford, GM,
Toyota, Kia and Hyundai all passed, in part due to cost pressures.
A spot focusing on Cadillac’s Formula One team is the only automotive effort that has been
announced.
NBCU says it has sold out Super Bowl LX.
According to reports, NBCU sought a record price of $7 million for 30-second
Super Bowl commercial spots, with the media company getting that and more. Final prices climbed to $8 million, as inventory sold out quickly.
