backstage exclusive

FAT Brands' VP of Marketing on Balancing Growth, Co-Branding, and Customer Loyalty

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

This week, we’re shining a spotlight on Katie Thoms, VP of Marketing at FAT Brands. Katie shares how she balances efforts across Great American Cookies, Marble Slab, and Pretzelmaker while offering insights on loyalty, AI, and co-branding without cannibalization.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.
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