Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity
to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.
This week, we’re shining a spotlight on Katie Thoms, VP of
Marketing at FAT Brands. Katie shares how she balances efforts across Great American Cookies, Marble Slab, and Pretzelmaker while offering insights on loyalty, AI, and co-branding without
cannibalization.
Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your
question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie
Romero at Barbie@MediaPost.com.