Learn about Corrina Cohen, Manager CRM & Technical Marketing Operations from NBCUniversal as she lets us know her favorite tentpole sports event, media channels, and
more.
Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about
their preferences.
Corrina Cohen, Manager CRM & Technical Marketing Operations, NBCUniversal:
Olympics or
Super Bowl: Olympics
Large-Scale Event Tentpole Campaigns or Everyday Brand
Engagements: Everyday Brand Engagements
SMS or
Email: SMS
Data-Driven Strategies or Creative
Storytelling: Both
Frequency or Scale: Scale
Always Test or Stick to What Works: Always Test
AI or Human Touch: Human Touch
If you’re interested in submitting content for future
editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.