• by Barbie Romero , June 3, 2025

Learn about Corrina Cohen, Manager CRM & Technical Marketing Operations from NBCUniversal as she lets us know her favorite tentpole sports event, media channels, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Corrina Cohen, Manager CRM & Technical Marketing Operations, NBCUniversal:

• Olympics or Super Bowl: Olympics

• Large-Scale Event Tentpole Campaigns or Everyday Brand Engagements: Everyday Brand Engagements

• SMS or Email: SMS

• Data-Driven Strategies or Creative Storytelling: Both

• Frequency or Scale: Scale

• Always Test or Stick to What Works: Always Test

• AI or Human Touch: Human Touch

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.