• by Ray Schultz , June 10, 2025

The Guardian has created a global programmatic advertising team to serve the U.K., U.S. and Australian markets. 

This is in line with the Guardian’s strategy to become more global and digital and to offer quality inventory. 

“Streamlining our programmatic operations will help unlock greater value for a growing group of our customers who require this expertise,” says Imogen Fox, global chief advertising officer, Guardian Media Group.

The team will be led by Dave Strauss, vice president of revenue operations and strategy for the GuardianUS. 

“I’m honored to lead this newly unified team at such a pivotal time in the digital advertising landscape,” Strauss says. “Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide.” 

The new team also includes Duane Thompson, head of digital optimization in the U.K., and Tara Peck, programmatic account director in Australia. 

The Guardian will announce new global products and formats in the programmatic advertising sphere in the near future.