• by Fern Siegel , Yesterday

Chemistry is changing its leadership team to reflect the agency's growth.

Taylor Guglielmo, former Chief Growth Officer for the agency, has been promoted to president. During her tenure, Chemistry has added Netflix, Five Guys, IHG, Kidde, NBA and GameTime to its client roster.

Her plans for the agency's future?

“Pour gas on what we’re great at — bold, integrated, culture-wired thinking that doesn't care where it lives, as long as it's lock-step with it's target. My job is to clear the runway for our talent — to help them think bigger, move faster, and dream weirder.  We’re not here to play it safe. We’re here to prove that when independence meets creativity, magic happens. Fast. Fearless. and built for explosive growth,” Guglielmo told Agency Daily.

In addition, Milla Stolte will join the agency as its Chief Strategy Officer. Stolte will lead strategy across all of Chemistry’s divisions, integrating brand, communications, digital, cultural and activation strategy. That includes the creative department-production arm, Test Tube Productions; digital solutions unit React, minority-led and certified Hispanic arm, Chemistry Cultura, and the company's media division.

Guglielmo called Stolte “a creative weapon. She’s bold, curious, empathetic and navigates noise with a strategic clarity that truly influences culture.” Most recently, Stolte served as executive vice president/head of strategy at Tombras. She's also held strategy roles at Swift, The Martin Agency, Arnold Worldwide and Tribal-DDB. Brand work includes Frito Lay, Google, JP Morgan Chase and Oreo.

Chemistry has offices in Atlanta, Pittsburgh, New York and Miami, servicing clients such as Coca-Cola, Comcast, NFL and the NBA.

Taylor will split her time between Atlanta and Nashville, while Stolte will do the same in Atlanta and Pittsburgh.