backstage exclusive

Casper's Director of Retail on Blending Digital and Physical Retail with Consistent Brand Voice

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

This week, we’re shining a spotlight on Douglas Atchison, Director of Retail from Casper. Douglas shares how his team creates a seamless connection between Casper’s digital presence and in-store experience, ensuring consistency, customer trust, and personalized service from first click to final mattress test.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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