• by Fern Siegel , Yesterday

The Brandon marketing agency has tapped Kirsten Haugsted as its new director of integrated media.

She will lead Brandon’s cross-channel paid media efforts. The hire follows Brandon’s recent rebrand and repositioning.

Scott Brandon, CEO of Brandon, said Haugsted “brings a rare blend of strategic acumen, media fluency, and client-first thinking that will elevate the work we do — and the results we drive — for our clients.”

Her prior roles include leadership positions at Wray Ward, Horizon Media, The Tombras Group, EightBar,and Zenith Media, where she managed investments of up to $40 million for clients such as Petco, IBM and Sonic.

Agency work includes Madison Creek Outfitters, Santee Cooper and Idahoan Foods.