Introduced in 1983 in Clearwater, Florida and known for its signature wings, can you name the restaurant brand instantly recognized by its trademark uniform of orange shorts and a white logo tank?
Founded in 1983
Hooters opened its first restaurant on April 1, 1983, in Clearwater, Florida, founded by a group of six businessmen who
called themselves the “Hooters Six.” The date was chosen as a prank, but the concept quickly took off. Lynne Austin was the first Hooters Girl hired by one of the chain founders after he
had spotted her at a bikini contest.
Beachy Vibe Meets Hospitality
The brand
was built around a laid-back, fun-loving atmosphere featuring wings, cold beer, and sports — all served up by the iconic Hooters Girls, a symbol of hospitality and energy.
A Global Phenomenon
Hooters expanded from a single store in 1983 to over 400 locations worldwide,
operating in more than a dozen countries and becoming a recognizable name in casual dining and pop culture.
Trademark Orange Shorts
The original Hooters Girl uniform — orange shorts and a white logo tank — is a registered trademark and
remains one of the most recognizable outfits in the restaurant industry.
Hooters Calendar
Legacy
First released in 1986, the Hooters Calendar became a brand staple, showcasing Hooters Girls from across the country. It’s accompanied by national tours,
signing events, and themed promotions.
Pageantry & Empowerment
The Miss
Hooters International Pageant began in the 1990s and has grown into a celebrated annual event. Since 2009, Melissa Fry has been directing and choreographing the pageant, playing a vital role in its
production, branding, and the empowerment of Hooters Girls on a global stage.
Wings with a
Following
Hooters’ signature wings — available breaded, naked, smoked, or roasted — are at the heart of the menu, with sauces like Daytona Beach, 3
Mile Island, and Honey Thai keeping fans coming back.
Culture & Community
Hooters has long been committed to community involvement and philanthropy, including raising over $9 million through its partnership with the V Foundation for Cancer Research, focused
on breast cancer awareness.
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