This week, we’re shining a spotlight on
Rene Federico, Head of Marketing US, Primark. She talks about Primark’s approach to balancing digital marketing with an in-store retail model, how the brand thinks about discovery
in an AI-driven landscape, and how they leverage IP partnerships to drive brand affinity, traffic, and ultimately sales.
Did you have a question for a fellow
Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether
work-related or more personal, we'll find out what they have to say.
Is there another Summiteer you're wondering about?
Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage
Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.advertisement
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