• by Joe Mandese  @mp_joemandese, Yesterday

In this recent conversation between Harvard Law professor and former White House Administrator of the Office of Information and Regulatory Affairs Cass Sunstein and Institute for Advertising Ethics (IAE) President Andrew Susman, the two surface the concept of a new AI-powered, but consumer-generated advertising complaint database that could serve as a new industry code for what constitutes ethically-bad advertising.

The concept, which combines the fields of behavioral and computational ethics, would train AIs based on both the Federal Trade Commission's long-standing guidelines, as well as the IAE's evolving industry code to power a consumer-generated complaints database enabling industry pros to better understand good and bad -- and potentially risky -- ad practices.

Listen to the conversation to understand more and feel free to share your comments here.