• by Fern Siegel , Today

Alejandro Clabiorne has been appointed the COO, client delivery for indie marketing agency Tinuiti. 

In this strategic role, Clabiorne will further the agency's tagline and mission: Love Growth. Hate Waste. His responsibilities include integrating advanced automation and AI development to scale client solutions and optimize processes.

Clabiorne joins Tinuiti from Mediahub, where he served as chief operating officer, overseeing operations across the U.S. Earlier, he was CEO, Latin America for PHD and a managing director for business development, LATAM for Omnicom Media Group. Clabiorne brings more than 25 years of global strategy experience to his post.

Clabiorne told Agency Daily: “As Tinuiti continues to move upmarket and attract larger, more complex clients, the expectations around delivery increase. These clients demand strategic leadership, operational rigor and measurable results. Meeting those expectations takes more than talent; it requires structure and accountability at scale.”

The new COO believes clarity sets Tinuiti apart from rivals.

“My goal is to help Tinuiti evolve from a collection of high performing teams into a fully integrated delivery system. That shift will reduce friction, elevate quality and create more space for our teams to focus on what drives impact. The agency knows exactly what it stands for and how to deliver value. Tinuiti is built for this moment in the industry. The combination of independence, ambition and operational focus gives it a distinct advantage. We’re large enough to lead at scale, yet agile enough to adapt quickly. That balance is rare — and it’s exactly what clients need right now.”

The agency's client roster includes Olly, Etsy, Samsung and Bombas.