• by Teresa Buyikian , 10 hours ago

As summer temps rise, Wendy’s is heating up its menu with a spicy new partnership.

The burger chain has teamed up with Takis, the corn-based rolled tortilla chip snack known for its fiery heat to launch the Takis Fuego Meal, available now in the U.S. and on June 30 in Canada.

The meal contains the new Takis Fuego Chicken Sandwich, which takes Wendy’s Spicy Chicken filet and tops it with crushed Takis Fuego chips along with Chili Lime sauce, corn spread and a cheddar cheese sauce. It also contains the new Fuego Fries, inspired by Takis, which adds a chili lime seasoning to Wendy’s Hot & Crispy Fries and serves them in  a “custom-made tear away bag to allow easier access.”  Both items are also available a la carte. Customers can also add a bag of Takis Fuego chips to their Takis Fuego Meal while supplies last.

"At Wendy's, we know how to keep things spicy, and we love serving up fresh, famous collaborations that tap into consumers’ passion points, which made this partnership with Takis a no-brainer," said Lindsay Radkoski, U.S. CMO for The Wendy's Company in the press release.

Both brands are promoting the partnership via their social media channels. Wendy’s has also teamed up with Grubhub to offer a buy one, get one deal on the Takis Fuego Chicken Sandwich for orders of $20 or more placed on the Grubhub app on June 24.

And now through July 20, customer can win various loyalty points, prizes and be entered to win a $10,000 grand prize through Wendy’s in-app “Spice Invasion” game. The newly launched old-school style video game enables players to blast Wendy's menu items with Takis chips while navigating “treacherous terrain” in order to earn points.