Inside The $24B Followers Economy: How Social Media Influence Became Big Business
- by Robert Williams , June 24, 2025
A global obsession with follower counts has evolved into an economic force, reshaping the marketing landscape and turning social media influence into a lucrative commodity. According to a new report from Views4You, the so-called “followers economy” now drives billions in revenue, with influencer marketing ballooning into a $24 billion industry …
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