Taskrabbit, the platform that helps people with everyday tasks, has launched an OOH campaign.

The outdoor work, created in-house, is running through August. The brand is uses pop culture-song lyrics to connect with potential users worldwide.  to create genuine connections with consumers around the globe.

Tamara Rosenthal, the company's vice president, marketing, said the decision to use out-of-home is twofold: worldwide OOH ad spend is up 4.3%, and the medium is registering market effectiveness.

The campaign is running in the U.S., U.K., Germany and France.

Creative focuses on moving, mounting and furniture assembly, with New York as a flagship market. Last fall's campaign drove +8% aided awareness and +3% unaided awareness in NYC.

Prior to the campaign, Taskrabbit rebranded its logo.