• by Barbie Romero , Yesterday

Barbara Puszkiewicz-Cimino shares her take on subscribers, emojis in subject lines, and testing. 

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Barbara Puszkiewicz-Cimino, Director of Global Digital Marketing & CRM, SUMMIT One Vanderbilt:

• AI or Human Touch: Human Touch

• Emoji in Subject Line or No Emoji: Depends on the brand, always test

• Inside SUMMIT One Vanderbilt Observation Deck - See the Skyline or Immersive in Art Installations: Immersive Art Installation

• Instagram or TikTok: Instagram

• Influencers or Celebrities: Influencers

• Gaining New Subscribers or Retaining Old Subscribers: Retaining old subscribers

• Always test or Stick to What Works: Always test

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.