Barbara Puszkiewicz-Cimino shares her take on subscribers, emojis in subject lines, and testing.
Do you prefer brand awareness or performance?
What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.
Barbara Puszkiewicz-Cimino, Director of Global
Digital Marketing & CRM, SUMMIT One Vanderbilt:
AI or Human
Touch: Human Touch
Emoji in Subject Line or No Emoji: Depends
on the brand, always test
Inside SUMMIT One Vanderbilt Observation Deck - See the Skyline or Immersive in Art
Installations: Immersive Art Installation
Instagram or
TikTok: Instagram
Influencers or
Celebrities: Influencers
Gaining New Subscribers or Retaining Old
Subscribers: Retaining old subscribers
Always test or Stick to What
Works: Always test
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