Angela Tangas has been appointed the new Global CEO of Oliver, the Brandtech Group’s consultancy that advises clients on in-housing advertising and marketing services.  

Tangas, the former Dentsu UK Group CEO (she left late last year) will also serve as Brandtech’s first Chief Strategy Officer, a role in which she is tasked with accelerating the Group’s Gen AI capabilities.  

The appointment comes as Oliver founder and Global CEO Simon Martin moves into a new role as Chair of the company.  

Brandtech founder and CEO David Jones stated, “Simon's a brilliant entrepreneur and he's been a great partner. Oliver has grown exponentially since joining Brandtech, more than tripling in size. Gen AI has put the inside model on steroids and we’re delighted Simon will be on hand to advise Angela as the company enters its next phase of exponential growth.”

Brandtech bought Oliver in 2019.