Commentary

Paramount/Trump Deal? Not Done Yet - Think Advertising

President Trump says the $16 million he’s getting from Paramount Global isn’t correct -- resulting from a dispute over the editing of the then Presidential candidate Kamala Harris CBS interview last year.

Trump has said the deal includes an additional $20 million in PSAs -- public service announcements -- that are intended to appear on Paramount TV networks to promote political conservative messaging.

“We did a deal for about $16 million plus $16 million, or maybe more than that in advertising,” he said on July 3.

A statement from Paramount says no way. “Contrary to some news reports or media speculation, Paramount’s settlement with President Trump does not include PSAs or anything related to PSAs.”

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But wait -- there is more -- although probably not directly connected to this deal. Political comedy -- (and commentary?) -- could be on the block.

Think about the opening monologues from “The Late Show with Stephen Colbert.“ And the same from Comedy Central’s “The Daily Show,” hosted by Jon Stewart on Mondays. Both Stewart and Colbert have been laying into Trump for years -- and now they are stomping all over the Paramount/Trump deal. Stewart has called the agreement “shameful.”

Stewart and his staff also worked in some comedy into that "shameful" related bit: As Stewart was digging in on Trump (and Paramount), a faux Arby’s commercial interrupted (part of his bit.)

His response, accompanied by studio audience laughter: “Did they? Son of the bitch!” If that wasn’t all, Stewart’s guest for the evening was former “60 Minutes” correspondent, Steve Kroft, resulting in more critical content.

On the other side of Paramount Global, new potential owner Skydance Media is expected to keep a sharp eye on CBS News content -- including “60 Minutes,” -- as the deal closes.

Skydance has been already interviewing new executives who will be in-charge of CBS News.

The Ellisons -- including David (who runs Skydance) and his father Larry (legendary CEO, now executive chairman at Oracle) -- are close to Trump. And the expectation is that they will make things right for him.

So, perhaps, the deal with Trump is some weird multi-year partnership deal -- especially if Skydance decides to keep CBS and Comedy Central around for years to come.

If that is the case, can we at least get some tongue-in-cheek fun stuff ... along with whatever remains of straight-ahead news?

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