Assembly, a media company in the Stagwell challenger
network, has launched Assembly Control, a tool that it says helps advertisers ensure brand safety ad suitability.
The product is being rolled out throughout July. It will be
supported by Assembly hubs in New York, London, Singapore and Dubai.
The company claims that the platform incorporates Assembly's inventory categorization
capability, including tailored inclusion lists, and advanced suitability controls.
"Programmatic advertising remains one of the most effective but complex channels for
brands today," says Matt Adams, global chief operations officer at Assembly. "Assembly Control is more than a risk
management tool. It's a strategic lever for media performance, ensuring our clients show up in the right places, with the right partners, while delivering better business
outcomes.”
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The announcement initially was made early this month, but is now getting wider publicity.
The solution offers
more strategic inventory selection, and the reduction of brand safety and suitability risks across publishers, apps and environments, Assembly says.
In addition,
it ensures prevention of media investment with fraudulent or non-compliant partners. Also, Assembly offers an inclusion list of publishers and sellers, it continues.
The company is aiming for 75% adoption by clients globally by the end of the year.
"Advertisers need their media dollars working harder than ever,"
says Wayne Blodwell, global senior vice president of programmatic at Assembly. "With Assembly Control, we're not just protecting our clients' brands, we're also
actively driving campaign performance through smarter, more responsible programmatic buying."