Stacie Hajduk, Chief Marketing Officer, GOODLES, shares her take on using bold new tactics to outweird the competition, building social buzz, and the online vs in-store shopping
debate.
Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and
ask about their preferences.
Stacie Hajduk, Chief Marketing Officer, GOODLES:
Cheddy Mac or Shella
Good: Shella Good. Especially when I’m enjoying them from our brand new microwaveable CUPS.
Performance or Brand: If you’re not sticking true to the spirit of your brand, how can you perform!
Community Activation or Retail Promotion: We LOVE our GOODLES Fan Club and activate with our community as much as possible. Sometimes those activations are hand in hand with our retail
presence.
In-Store or Online Shopping: Typically online, but I can’t help
myself from spotting the colorful GOODLES section of the aisle and grabbing a few boxes when I see them in-store.
Tried & True Channels or Bold New Tactics: Bold new tactics. Outweirding the competition is our specialty.
Social Buzz or In-Store Sampling: Social buzz! It’s always exciting to witness our online organic fan
love.
Celebrity or Influencers: The two are one in the same and we
love fans of GOODLES equally. Adapting to new media platforms is crucial!
If you’re interested in submitting content for future editions, please
reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.