Yogurt brand The Collective selected TSA, Five by Five’s social-media shop, as its U.K. influencer and social-media agency.

TSA won the pitch against another agency. There was no incumbent.

The strategy is focused on Instagram and Tik Tok, as well as content planning and production, influencer management and paid social activity.

The Collective's goal is driving brand awareness by building on the success of its OOH campaigns. It is adopting a more platform-first approach to social media.

Harry Foyle, founder-managing director of TSA, said The Collective has “a fantastic positioning to be the antidote to boring — which is just perfect for social media.”

Launched in 2020, TSA was acquired by Five by Five in July 2024. Its clients include Drink Me Chai, Laithwaites and Malibu.