• by Fern Siegel , Yesterday

Atlanta-based Fitzco, a BCG Worldwide agency, has named Chris Wallrapp as its new Chief Executive Officer, effective Sept. 8.

Previously, Wallrapp was CEO at Hill Holliday Group in Boston, where he served in various senior roles for 14 years. During his tenure, Wallrapp led the agency to more than 120 new business wins, including Cadillac, Bank of America and Major League Baseball.

He reports to Tara DeVeaux, BCG Worldwide CEO.

DeVeaux said Wallrapp's “track record of building meaningful relationships with new and existing clients made it clear he would be a transformational leader as Fitzco enters this next chapter of explosive growth.”

Wallrapp, who called the Fitzco culture "electric," has worked at various agencies in a strategy capacity, including Modernista, Fallon, Carmichael Lynch, Y&R and GSD&M.

Founded in 1983 by Dave Fitzgerald, Fitzco was sold to IPG in 1998. In 2020, Fitzgerald reacquired the agency and served as CEO. Five years later, Burrell Communications Group formed BCG Worldwide and acquired Fitzco.

The agency's work includes French's, Checkers, Hilton and Cholula.

(Photo credit: Dallas Logan and Dae Howerton)