
Arby’s is working with a couple of
celebs who know a thing or two about Italians to bring back its Loaded Italian sandwich for a limited time.
“Jersey Shore” veterans Jenni “JWoww” Farley and Nicole
“Snooki” Polizzi star in the latest Arby’s online spot.
In the ad, seen here, the Garden State
women are transported back to their Y2K Jersey Shore days. Farley is seen running into Polizzi’s bedroom, waking her with the announcement “It’s loaded Italian central down there!
Thick, juicy and ready for us.”
Polizzi’s leaps up to dress and style her famous poof, also applying her signature oversized fake lashes. The women load up on hairspray and head
outside the beachhouse to come face to face with a few hunky Italian men -- but the only “Loaded Italians” they’re after are the sandwiches from Arby’s.
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The Loaded
Italian sandwich was on Arby’s menu until 2021, when the chain decided to streamline its menu. The sandwich contains ham, pepperoni and salami with Swiss cheese, banana peppers, red onions,
tomatoes, lettuce and garlic aioli, served on a toasted sub roll.
“Our fans absolutely love — and have missed — the Loaded Italian Sandwich. We saw your petitions, heard your
pleas on social, and we are bringing it back,” says Jeff Baker, CMO at Arby’s, in a release. “We want to… celebrate and return fan favorite items from our brand that
they’ve been missing.”
The Loaded Italian Sandwich is available at Arby’s locations nationwide for a limited time.
Earlier this year the brand permanently brought
back its Potato Cakes, (which also went missing in 2021). The Cakes were reintroduced for a limited time last year with a quirky campaign featuring Kyle MacLachlan as a cult-ish leader of
“The Order of Potato Cakes.”