Robbie Henchman has been appointed to a new role at Los Angeles-based WME Group -- president of global marketing agency 160over90 and senior partner at WME (William Morris Endeavor). 

In addition to overseeing 160over90, Henchman will be responsible for WME’s brand representation business. He’ll work closely with executive vice presidents Ryan Brown, Jessica Sinn and Justin Zambuto, all of whom will report to him.  

160over90’s clients include AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, University of Pittsburgh, Verizon and Visa.  

WME’s brand representation business is focused on delivering entertainment solutions (product placement and more) to corporate brands.  Clients include Lego, McDonald’s and several premier sports properties.  

Henchman was previously president of IMG Events and Global Partnerships, where he managed its global events portfolio and led a sales team to secure brand partners for owned and represented assets, including the Miami Open, Wimbledon, The R&A, Frieze, Taste Festivals, the Olympic & Paralympic Games and Hyde Park Winter Wonderland. 

Earlier he was executive vice president of international strategic partnerships for IMG’s media and events businesses.