• by Ray Schultz , Yesterday

Minute Media, owner of sports content brands like The Players’ Tribune, has acquired VideoVerse, a firm that helps firms distribute short-form video content through Magnifi, an artificial intelligence-driven Saass technology platform. 

The company, which also serves as publisher of Sports Illustrated and Sports Illustrated Swimsuit, hopes to provide revenue opportunities to the sports content ecosystem. 

“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization,” says Asaf Peled, founder and CEO of Minute Media.“In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation.” 

Minute Media provides an integrated tool for creation, distribution, and monetization that will also advance its strategic partnerships with teams, leagues, and federations worldwide. 

VideoVerse will strengthen the STN Video platform for leagues and publishing partners of Minute Media while driving innovative new formats across brands like Sports Illustrated and The Players’ Tribune. In turn, existing Magnifi clients will be able to enhance ROI for their video assets by using Minute Media's solutions. 

Powered by AI, Magnifi utilizes computer vision, natural language processing and machine learning to analyze visual and audio cues and identify and enhance video content for fans.