New York City-based agency SPCSHP, acquired by UK marketing group MSQ a year ago, has appointed Taryn Crouthers as CEO. Crouthers succeeds Ranae Heuer who spent 11 years at SPCSHP leading the business.    

Crouthers, a 20-year industry veteran, was most recently president of agency ATTN and is credited with helping to build the agency from inception to its $100 million acquisition by Cardle Media in 2022.   

Previously known as Big Spaceship, SPCSHP was founded by Michael Lebowitz 25 years ago. He remains founder and chairman of the agency, which is MSQ’s largest agency in North America. The region generates $100 million in annual revenue for the group.   

SPCSHP clients include Chase, Dropbox, and Botox Cosmetic.