More Americans are buying Halloween candy
earlier each year, with some starting as soon as July, according to new data from CivicScience.
The research suggests these early shoppers, many of whom say they are more excited about Halloween this year, are 2.5 times more likely to increase spending, presenting a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.