Known for its college-targeted brand
collabs, Urban Outfitters’ latest partnership lands just in time for both back-to-school shopping and National Coffee Day.
Dunkin’ has released new limited edition merch, the UO x
Dunkin' Collection, only available at Urban Outfitters.
Blending together Dunkin's “coffee culture with UO's campus-ready style,” the new collection includes a graphic tee, hoodie,
boatneck tee, bubble hoodie and sweat shorts, with prices ranging from $29-$75. The items feature Dunkin’s signature colors and graphics of such items as frosted donuts and hot and iced
coffee.
Also available is a “Camp Snap” camera, decorated with iced-coffee and sprinkled-donut designs, which enables the user to take digital pictures without the distraction of a
multi-function screen.
advertisement
advertisement
Available now in 17 select Urban Outfitters locations nationwide, the UO x Dunkin' collection will be sold online at UrbanOutfitters.com beginning Sept. 29, National
Coffee Day.
"Our customers’ daily rituals often start with Dunkin'," says Marybeth Cahill, chief merchandising officer at Urban Outfitters. "With this collection, we translated the joy
of a favorite coffee run into pieces that are comfortable, cheeky, and made to be shared -- whether it's an early-morning Dunkin' run or a moment to reset during a long day."
A launch event
was held in Boston with iced coffee and Refreshers, live screen printing, and co-branded giveaways, to kick off the collection. The brands have also collaborated on the nationwide "100 Days of Coffee"
giveaway, which will award winners coffee, $500 Urban Outfitters gift cards and merch from the collection.
The Dunkin’ partnership isn’t the first restaurant chain merch collab
from Urban Outfitters. Earlier this year, the brand partnered with Chipotle on the limited-edition "A Little Extra" dorm collection, which included decor inspired by the restaurant such as bean bag
chairs and chip bag lights and a Chipotle delivery doormat.