Cost Pressures Push Americans To Rethink Streaming Subscriptions

Nearly half of U.S. adults have reshuffled their streaming subscriptions in recent months, with cost emerging as the dominant factor driving decisions, according to a new YouGov survey.

The poll of 1,000 Americans found that 49% made changes to their streaming lineup in the past six months. That includes …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications