• by Fern Siegel , Yesterday

Bertille Toledano has been named president, Havas Creative Network and CEO of Havas Creative Middle East. She retains her current role: CEO of BETC.

She will oversee all creative, PR, CX, production and event activities across the region. In addition, the Havas Creative Middle East agencies will be renamed BETC Middle East.

Since joining BETC in 2012, Toledano, alongside Stéphane Xiberras, president-Chief Creative Officer BETC and head of the global creative council of Havas Creative Network, has elevated the agency on the international stage. 

Toledano will also join Havas’ Executive Committee.

“The Middle East represents one of our most dynamic growth regions, and Bertille's creative vision, international experience, and entrepreneurial spirit will help us unlock its full potential,” said Donna Murphy, CEO, Havas Creative & Health Networks.