• by Phyllis Fine , October 24, 2025

Can a vehicle move from “family-friendly” to “sex-friendly,” and use that as its strongest selling point?

That’s what comedian Iliza Shlesinger (Prime Video's "Iliza Shlesinger: A Different Animal") suggests in Jeep’s long-form social media spot, “The Family SUV.”  

Shlesinger pitches the actors playing the Jeep marketing team to take advantage of the fact that a “real website” -- Jalopnik -- actually named the Jeep Grand Wagoneer the “best car to have sex in.”  

(Jalopnik, which gave the vehicle its accolade in a 2023 post, has the tagline “obsessed with the culture of cars.”)

Shlesinger encounters resistance from the embarrassed team, but persists, showing a series of spots where she plays a horny wife to a “handsome, rugged relatable husband.” While the husband keeps citing the vehicle’s roominess and other family-friendly selling points, Shlesinger says things like “All this talk about product features has made me hot under my apron.”

And when the execs jokingly offers her the title of CFO -- Chief Family Officer -- she smirks and says, “Yes. F is for Family... wink wink.”

The long-form video, created in partnership with Chicago-based advertising agency Highdive, premieres on Jeep brand’s YouTube channel Oct. 23, with shorter-form video content to run across the Jeep brand’s social media channels: Instagram, Facebook, X and TikTok.

“I love that they went for something different and were open to parodying traditional vehicle reveals,” said Shlesinger in a statement. “The Jeep Grand Wagoneer is beautiful, spacious and, hopefully after seeing this film, there are more babies in the world ready to fill out those three rows."

At the end of the video, a voiceover and text onscreen reveal that the vehicle’s pricing “starts at just under $65,00" -- a clear cost statement perhaps not typical of traditional auto advertising.

“It's important to note that this video is not meant to be a commercial (with traditional Jeep brand language and advertising semantics) but a social media asset mean to amplify the buzz around the new 2026 Jeep  Grand Wagoneer's recent reveal,” Olivier Francois, Global CMO, Stellantis, tells Marketing Daily.

“And one of the major updates of the new 2026 Jeep Grand Wagoneer is its price repositioning, which made the under $65K message important to emphasize from the nameplate standpoint," he adds. "The Jeep brand is moving the vehicle from the premium segment to the mainstream full size SUV segment, without losing a lot of the great features that make the Grand Wagoneer special.”

As noted, Jeep received the “best car to have sex in” title in 2023, and“while the Jeep brand appreciated the title when it was [first] given…the idea of leveraging that claim didn’t emerge until we were developing concepts with the brand for the new 2026 model's reveal film," says Francois. "As it typically happens, the stars eventually aligned, and the moment presented itself as the right time to take this one out -- and with Iliza's exceptional talent -- let it shine.”