• by Ray Schultz , 11 hours ago

Amazon Ads and iHeartMedia have expanded their partnership to provide a new programmatic audio offering. 

This will enable advertisers using Amazon DSP to access iHeart’s streaming audio portfolio. 

In addition, iHeartMedia’s new integration of streaming music and live streaming radio is available now on Amazon DSP. Access to iHeartPodcasts and its broadcast radio stations will follow in 2026. 

“Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities," says Meredith Goldman, director, Amazon DSP, Amazon Ads. “Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.”