Creative agency Imre has appointed Nadine Lafond as its new CEO Chief Executive Officer. The role has been vacant since the departure of Neera Chaudhary in 2023. 

Lafond previously served for 10 years at WPP’s Ogilvy Health, most recently as Chief Client Officer for North America.  

Lafond will oversee Imre’s New York, Philadelphia, and Baltimore offices and work with the senior leadership team—including Christian Bauman, Chief Growth Officer Greg Voyles, Precision Experience Practice Lead Maryann Kuzel, and Chief Operations and Business Officer Rob Naddelman.  

The agency said a key priority for Lafond will be expanding the Imre Conversation Converter, the agency’s AI visibility and optimization engine that helps clients ensure their content remains clear, discoverable, and actionable across AI-driven formats. 

 “This is Imre’s moment to rethink how agencies create value—with more agility, more consulting rigor, and a deeper focus on innovation and outcomes,” stated Lafond.