Dentsu X has been named the digital media lead agency for Sono Bello, a national U.S. cosmetic surgery brand.
The assignment follows a "pilot partnership" launched in April, and
expands Dentsu X's remit to include digital strategy across all of Sono Bello's business lines.
Sono Bello operates in 125 locations and markets services including breast augmentation and
advanced liposuction and excess skin removal procedures designed for individuals who have experienced significant weight loss, including those using GLP-1-based medications.
Billings were not
disclosed, but COMvergence estimates Sono Bello's 2024 digital media ad spending was $30 million.