Brands Face 'Generative Realities' As AI And Human Needs Collide: Dentsu

As generative AI accelerates the pace of culture, brands in 2026 will need to balance technological speed with emotional intelligence, according to a new global trends report from Dentsu Creative.

The report, “Dentsu Creative Trends 2026: Generative Realities,” argues that while artificial intelligence is reshaping content creation, influence and media …


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