• by Erin Everhart , Staff Writer, Yesterday

We are deep in our “what’s old is new” era. Birkenstock Clogs are fashionable again. Chili’s is the hottest restaurant in the United States. People over the age of 4 are wearing Crocs. Even the Motorola Razr has come back in 2025.

One of my favorite brands boomeranging back into mainstream is True Religion. Those jeans meant everything to me 20 years ago. The horseshoe logo. The triple stitching. The contrasted colors. Sadly, it was well out of my price point, and my frugal parents would never spend $300 on one item of clothing. So, I admired them from afar.

And here they are again. Bouncing back from two bankruptcies and courting Gen Z with a smattering of celebrity endorsements and cross-brand partnerships all aimed to keep the brand firmly at the intersection of sports, music and culture.

They’ve recently teamed up with another brand of Y2K yore, Von Dutch, that has every elder millennial out there asking, “Wait, what year are we in again?” As if we weren’t already having a hard enough time adapting to this “middle-aged” thing.

So how are they doing it? What’s the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? We sat down with Creative Director Tina Blake to see what this moment is all about. Listen to the entire podcast here.